The survey identifies what factors are most important to consumers when they choose telehealth, and it shows how the coronavirus pandemic has changed some of those priorities.
Healthcare providers and payers looking to drive sustainability in a telehealth platform in a world affected by the coronavirus pandemic should focus on safety, quality and insurance coverage.
That’s the take-away from J.D. Power’s second annual Telehealth Satisfaction Study, released earlier this month. According to the consumer advisory company’s survey, respondents showed increased attention in those three topics this year, as opposed to last year’s pre-COVID-19 survey.By far, consumers are most interested in connected health platforms that protect them from exposure to the coronavirus (as are the providers themselves). According to the survey, 46 percent listed safety as a reason for using telehealth, compared to just 13 percent last year – an increase of roughly 250 percent.