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Data from Morning Consult revealed that individuals accessed telehealth through their doctor or health plan more often than up-and-coming direct-to-consumer platforms.

The majority of telehealth users accessed virtual care services through their regular doctor or health plan, as opposed to direct-to-consumer telehealth platforms, according to new data from Morning Consult.

Telehealth gained popularity during the COVID-19 pandemic and stakeholders are working to keep up with the demand for virtual care. Companies have turned to direct-to-consumer telehealth platforms, which offer an immediate solution for minor health concerns. Meanwhile, payers and providers have started to implement specialized and primary care telehealth programs for their members.

While more than half (53 percent) of the about 2,200 survey respondents still prefer in-person care over telehealth, the number drops to 45 percent among adults who have used telehealth before, according to the survey results. Almost the same share of individuals who have used virtual care in the past said that they prefer telehealth (40 percent).

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