Many hospitals and health systems are looking to jump into the virtual care arena by launching a direct-to-consumer telehealth service. That may be a mistake.

A direct-to-consumer telehealth platform may seem like low-hanging fruit to a hospital or health system looking to jump onto the connected health bandwagon, but that fruit may not be as sweet as it seems.

A DTC telehealth platform needs to appeal to consumers who might not be familiar with the concept, be easy to use and fit snugly into the workflow for doctors and nurses on the other end. And that’s not as easy as it sounds.

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